Applebee's (Marketing)

The following is the beginning of an article that I came across on Yahoo News. My first thought is that this seems like a pretty good tactic for marketing or public relations.

The $375 Applebee's Dinner

Sure, you may think of Applebee’s as an affordable casual-dining chain, famed for its whiskey-flavored steaks and two-for-$20 dinner specials (and also for its memorable part in the Will Ferrell pic, “Talladega Nights”). But once a year, Applebee’s goes high-end. The chain’s franchise-owned restaurant in the heart of New York’s Times Square offers a $375-a-person New Year’s Eve bash that’s billed as “a night to remember.” (Those under 12 can get in for $250.)... [continued at link below]

From: http://finance.yahoo.com/news/375-applebee-dinner-123630162.html

PETA (Billboard)

I like the copywriting and format of this message. It is somewhat thought-provoking.

Hm.

Weird word - Recognize