"Carry Me Home" by The Killers

I like this song, a bonus track from the newest album of The Killers.

Slogan: Fashion Star

"From must-watch to must-have"

This seems to be the slogan to promote the upcoming season of Fashion Star on NBC. I saw it on a billboard today and I think it is clever. One reason for this belief is that it corresponds with my operating philosophy of "two birds with one stone." Essentially, this is about trying to maximize the utility or versatility of every message and action. This short tagline indeed does so, by covering and connecting two seemingly unrelated topics, television (i.e. "must-watch") and fashion (i.e. "must-have").

* Sidenote: I originally noticed this Fashion Star slogan on more squared-off billboard that was in portrait format, but I wasn't able to find that particular one again so I used this traditional billboard to represent it.

How 3 Small Businesses Use Instagram for Marketing (NFIB)

Using Instagram, small business owners can instantly put a face to their businesses’ name—and watch their customer relationships and sales flourish as a result.

Instagram’s developers describe it as a “quirky,” “fun” and “beautiful” way to share photos: You can snap a picture on your mobile device, apply a vintage-inspired filter, and then instantly push that content out to multiple social media channels simultaneously.

But beneath the app’s playful appeal is a powerful way to market your services and connect with customers. Using Instagram, small business owners can instantly put a face to their business —and watch their customer relationships and sales flourish as a result.
Three business owners explain how they have adopted Instagram as a marketing tool.

Build Your Brand

Michael Satterfield, owner of Morgan’s and Phillip’s, an automotive-inspired apparel retailer, uses Instagram as a window into his business as well as his life. Satterfield’s Instagram feed reflects what is important to him on a daily basis. For him, that includes his dog and grilled pork burgers as much as it includes the T-shirts he sells.

He insists that when people feel personally connected to a brand, they’re more likely to “follow” your business on Twitter and Instagram and “friend” you on Facebook. Each social media channel is another venue to advertise your product.

“We just posted new shirts for summer,” Satterfield says. “And we’ve already gotten ‘likes.’ It’s a great way to showcase things, especially if you’re a visual-based company.”

Share Your Expertise

Valeen Parubchenko, director of Private Picassos, which provides private art lessons in New York City, uses Instagram to document her students’ art projects from start to finish. Many of her business leads come from parents sharing and commenting on the photos, as well as people who happened to stumble across them in a search.

“I don’t do any paid advertising, so it’s a way to encourage your client to do the marketing for you,” Parubchenko says.

RELATED: 4 Ways to Get Others to Market for You 

Harness the Power of Hashtags

Hashtags, which look like the pound symbol, corral search results into relevant categories and conversations on Instagram’s website. For instance, Satterfield may include the tags #classiccar or #hotrod along with the tag #morgansandphillips, so people who are searching for photos of classic cars will stumble across photos of his automotive-inspired apparel.

“Direct sales will come from using the correct hashtag,” Satterfield says. “When you log in, you’ll be notified if you have comments [on the photos]. Maybe people are asking when or where [the product] is available. Instantly reply to those and point people to your website, where they can buy the shirt.”

Meghan Ely, owner of OFD Consulting, a wedding consulting firm, uses hashtags to connect with her industry peers.

“I might be at an industry event or a conference and I’ll upload and tag a photo [from the event] with the appropriate hashtag,” Ely says. “That way, I can find clients and colleagues who are doing the same thing I am.” This type of real-time photo sharing can spark a conversation, deepen current colleague and client relationships and let potential clients know that you’re keeping up with trends in your industry.

[linked from Twitter / @NFIB to http://www.nfib.com/business-resources/business-resources-item?cmsid=60237]

Wendy's Cup (Copywriting)

Quality - Thirst Quenching Refreshment - Is Our Recipe

Best Foods (TV commercial)

[Transcript]

[Narrator]

Food you eat... is a BLT.

But food you love... is a BLT, with Best Foods.

Nothing tastes like it. Made with real ingredients like cage free eggs and exceptional oils and vinegar.

For the unmistakable taste - that can only be Best Foods. -

Bring out the best.

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: I thought of this commercial as effective and well-executed, which is why I posted it.

Greg Smith for City Att'y (TV Commercial)

Cobra Special Forces (Billboard / for Movie)

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I posted this as an example of a campaign attempting to generate interest in a movie, prior to its release.

February 4th // 98.7 loves Hanni El Kraptib

        I am super-mad at 98.7 fm, lately. a) They have been really attacking Kroq, which I don't think has even been a beneficial move for them in terms of business. Very (unnecessarily) polarizing. Unfortunate, too, because over the past eight months or so, I have gone through phases during which I really liked them and I would think, "Wow, they're the better radio station in town by far." b) Also, they have recently been supporting a performer named Hanni El Khatib, who is just terrible. Blatantly, unabashedly unoriginal, formulaic, basic, and bad. I don't understand how anybody could be a fan of his. He should change his name to Incompetent Black Keys or Unskilled Jack White. He's so terrible. I don't understand what's wrong with people.

Bizcard?

Coca-Cola 2013 Ad (Super Bowl)

Copywriting_2013

2/2 : Eat Like You Mean It. (Carl's Jr)