"From must-watch to must-have"
This seems to be the slogan to promote the upcoming season of Fashion Star on NBC. I saw it on a billboard today and I think it is clever. One reason for this belief is that it corresponds with my operating philosophy of "two birds with one stone." Essentially, this is about trying to maximize the utility or versatility of every message and action. This short tagline indeed does so, by covering and connecting two seemingly unrelated topics, television (i.e. "must-watch") and fashion (i.e. "must-have").
* Sidenote: I originally noticed this Fashion Star slogan on more squared-off billboard that was in portrait format, but I wasn't able to find that particular one again so I used this traditional billboard to represent it.
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