Identity Thief (Movie) (Copywriting)

This is from a while ago (January). I think that the tagline is clever, "She's having the time of his life." 

Banana Republic / Mad Men (Billboard)

I have been noticing this billboard recently. It is right down the street from my apartment, and I think it is especially effective at commanding attention. Its look is clean and minimalist, and the abundance of white helps the sign to be seen and to focus the attention of its spectator. The primary and only information displayed is its focal point, directly in the center.

I believe a way in which this ad is especially interesting can be found in the fact that the left frame contains two figures, while the right has only one. The eye bounces back and forth searching for a uniformity which is not present.

The colors used (i.e. purple and turquoise) are vibrant, fitting (reminiscent of the time period in which Mad Men is set), and perhaps more importantly, infrequently seen elsewhere. 

This ad is especially noticeable at night, when it is lit from below, due in part to the large amount of white that it has utilized. 

This ad's visual organization is beautiful.

KFC (Tv Commercial)

http://www.youtube.com/watch?v=WMk52pcEoDE&list=PLNQATLcMwDmZQCTnt6T-04pinvoGfITAz&index=3

I love this KFC tv commercial.

Gap Slim and Skimmer (Bus Billboard)

Vibrant and attention-getting

GBDC (Billboard)

I like the fact that this billboard expresses the information it wishes to convey in an extremely plain or simple, direct, well organized, and attention-getting manner.

Tidbit

"Last impression"

Study / Heinz Ketchup (Brand Management)

Ketchup is ketchup, so why does the Heinz brand mean so much? [Title]

"Ketchup is weird, Malcolm Gladwell observed a few years back. It is served alongside mustard, but while mustard is a highly diverse product category, ketchup, as we all know is, well… ketchup.

Yes, it is, essentially, a type of tomato sauce, but it isn’t part of that highly diverse category either. Tomato sauce lives by a completely different set of rules.

So if ketchup isn’t like mustard, and it’s not a type of tomato sauce, what is it then? Ketchup is ketchup. Ketchup is weird. Ketchup is magic. And Heinz is its magic brand." [ - continued at http://www.thedrum.com/opinion/2013/03/01/ketchup-ketchup-so-why-does-heinz-brand-mean-so-much]