I have been noticing this billboard recently. It is right down the street from my apartment, and I think it is especially effective at commanding attention. Its look is clean and minimalist, and the abundance of white helps the sign to be seen and to focus the attention of its spectator. The primary and only information displayed is its focal point, directly in the center.
I believe a way in which this ad is especially interesting can be found in the fact that the left frame contains two figures, while the right has only one. The eye bounces back and forth searching for a uniformity which is not present.
The colors used (i.e. purple and turquoise) are vibrant, fitting (reminiscent of the time period in which Mad Men is set), and perhaps more importantly, infrequently seen elsewhere.
This ad is especially noticeable at night, when it is lit from below, due in part to the large amount of white that it has utilized.
This ad's visual organization is beautiful.
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