Wednesday, February 13, 2013

Best Foods (TV commercial)


[Transcript]
[Narrator]

Food you eat... is a BLT.
But food you love... is a BLT, with Best Foods.
Nothing tastes like it. Made with real ingredients like cage free eggs and exceptional oils and vinegar.
For the unmistakable taste - that can only be Best Foods. -
Bring out the best.

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: I thought of this commercial as effective and well-executed, which is why I posted it.

Tuesday, February 5, 2013

Cobra Special Forces (Billboard / for Movie)



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I posted this as an example of a campaign attempting to generate interest in a movie, prior to its release.

February 4th // 98.7 loves Hanni El Kraptib

        I am super-mad at 98.7 fm, lately. a) They have been really attacking Kroq, which I don't think has even been a beneficial move for them in terms of business. Very (unnecessarily) polarizing. Unfortunate, too, because over the past eight months or so, I have gone through phases during which I really liked them and I would think, "Wow, they're the better radio station in town by far." b) Also, they have recently been supporting a performer named Hanni El Khatib, who is just terrible. Blatantly, unabashedly unoriginal, formulaic, basic, and bad. I don't understand how anybody could be a fan of his. He should change his name to Incompetent Black Keys or Unskilled Jack White. He's so terrible. I don't understand what's wrong with people.

Bizcard?

Saturday, February 2, 2013